Amarasri Songcharoen

Director

New York City and London have been Marci’s professional bases for a diverse international design experience that includes private residences, restaurants, hotels, corporate interiors, museums, retail, and large-scale luxury lifestyle developments, together located throughout the US, Europe, Asia, and the Middle East.

Amarasri Songcharoen – Marci Song – has applied her training as an architect to specialist lighting design for the past 20 years. Independently, and as a senior designer with renowned award-winning international lighting consultancies, she has led projects from concept to completion. She has taught a graduate-level architecture studio at her alma mater – Penn Design at the University of Pennsylvania – as well as with the Boston Architectural College, and she was formerly on the Board of Trustees for the UK chapter of Architecture for Humanity. 

As SEAM’s founding director, Marci oversees the studio’s international portfolio, spanning from landscape art installations and high-end residences to mixed-use developments. She manages a talented and diverse team of experienced designers from the fields of product and graphic design, lighting, interiors and architecture, together expanding the lighting design division of the studio.

Emory Smith

Director

With an architectural background that includes the delivery of large scale projects, award-winning designs and successful design competitions, Emory brings strong design skills, seasoned by on-site construction experience and project delivery, to SEAM. He is a director of SEAM since 2013.

Following five years’ experience in New York, Emory attended Harvard University’s Graduate School of Design, graduating with distinction, before moving to London to work with the internationally acclaimed Foreign Office Architects (FOA), and subsequently with the FOA director Farshid Moussavi to launch Farshid Moussavi Architecture (FMA) in 2010. During this period, Emory was responsible for managing the successful design competitions and project development for the Nanterre Residential Complex in La Défense in Paris and the Watermark Westquay retail complex in Southampton, as well as construction administration for the Ravensbourne College in Greenwich.

As a SEAM director, Emory's extensive experience as project manager facilitates the coordination between lighting design and the various design interfaces across each project. A craftsman and perfectionist by nature, he also enjoys designing bespoke furniture and installations.

Aticha Padungruengkit

Associate

With an insatiable appetite for the diverse cultural offerings of international travel, Aticha’s explorative nature widens her awareness and sharpens her discernment of lifestyle trends, fashion, and the visual arts, forming the framework for her design approach. 

Aticha (Fai) Padungruengkit is an interior design architect and lighting designer with international experience in hospitality and lifestyle projects throughout Asia. Upon completing her master’s in lighting with the Bartlett School of Architecture, she joined SEAM to develop her professional experience and high-level design skills.

As a SEAM Associate, Senior Designer and Project Manager, Aticha’s design sensitivity is measured carefully against the realities of project delivery, with a desire to create memorable places, offering an invaluable design input to the team. Aticha is based in Thailand, and leads our Bangkok Studio.

Revan Li

Designer / Visualiser / Collaborator

Originally from Beijing, Revan is a graduate of the Central St Martin’s architectural department – part of University of the Arts London (UAL). He joined SEAM in 2017 as a Part I architect and junior designer, to hone his skills in architecture and lighting design, applying his interest in representation and his sensitivity to how light and shadow affect our built environment.

Revan’s strong interest in environmental design and concept art have fostered a unique style of digital art and visualisation. His hands-on approach, and his interest in analysis through computer modelling and physical mock-ups, together inform substantiated design solutions.

For the past three years at SEAM as a lighting designer, architect and visualiser, he has worked on a number of award winning projects and design competitions. His talents and skills in visualisations and illustrations have played a key role in winning entries and have helped to maintain a high level of conceptualisation from inception to completion.

Julia Cano

Senior Architect / Project Manager

Julia Cano is an award winning international architectural designer from Medallin, Colombia. She received her Master of Architecture at the Design Research Laboratory – AA Architectural Association in London following the completion of her Bachelor of Architecture degree from Universidad Pontivica Bolivariana. She joined SEAM in April 2022 following her tenure as an Associate at Hassell in Sydney, Australia. Prior to Hassel, Julia worked as a Project Lead at Heatherwick Studio on the new Google Headquarters in London. As an Associate at ACME, she was the lead designer and project architect for the Victoria Gate Development in Leeds, UK for Hammerson Plc.

She has extensive experience on large-scale complex masterplans, cultural projects and leisure led developments across the globe with a keen interest in parametric design, fashion design and lighting technologies.

Javier Aznarez

Senior Designer / Project Manager

Javier Aznarez is an architect with a M.Arch degree from ETSA Universidad de Navarra and began his PhD studies in architectural heritage at the Univeridad Politecnica de Madrid. Javi joined SEAM in early 2014 where he has been a key project manager.

An interest in theatre and music, stemming from his personal experience as a performer has fostered a sensitivity and curiosity for the behaviour of light and the desire to shape light within a space. An acute attention to detail has been developed from direct site supervision and delivery on projects ranging from art installations all the wayto large complex mixed-use projects in the US, UK, Europe and the Middle East. He has an interest in expanding his expertise across the Iberian peninsula, building collaborations in lighting,conservation and sustainability in the energy sector.