Amarasri Songcharoen

Director

New York City and London have been Marci’s professional bases for a diverse international design experience that includes private residences, hospitality, corporate interiors, museums, retail, and large-scale luxury developments, located throughout the US, Europe, Asia, and the Middle East.

Marci has applied her training as an architect to specialist lighting design for the over 20 years. Independently, and as a senior designer with renowned award-winning lighting consultancies, she has led projects from concept to completion. She taught a graduate-level architecture studio and is an active participant in architecture programs in London as a guest critic and lecturer.

As SEAM’s founding director, Marci oversees the studio’s international portfolio, spanning from landscape art installations and high-end residences to mixed-use developments. She manages a talented and diverse team of experienced designers from the fields of product and graphic design, lighting, interiors and architecture.

Emory Smith

Director

With an architectural background that includes the delivery of large scale projects, award-winning designs and successful design competitions, Emory brings strong design skills, seasoned by on-site construction experience and project delivery, to SEAM. He is a director of SEAM since 2013.

Following five years’ experience in New York, Emory attended Harvard University’s Graduate School of Design, graduating with distinction, before moving to London to work with the internationally acclaimed Foreign Office Architects (FOA), and subsequently with the FOA director Farshid Moussavi to launch Farshid Moussavi Architecture (FMA) in 2010. During this period, Emory was responsible for managing the successful design competitions and project development for the Nanterre Residential Complex in La Défense in Paris and the Watermark Westquay retail complex in Southampton, as well as construction administration for the Ravensbourne College in Greenwich.

As a SEAM director, Emory's extensive experience as project manager facilitates the coordination between lighting design and the various design interfaces across each project. A craftsman and perfectionist by nature, he also enjoys designing bespoke furniture and installations.

Aticha Padungruengkit

Associate

Aticha (Fai) Padungruengkit is an interior design architect and lighting designer with international experience in hospitality and lifestyle projects throughout Asia. Fai offers a decade of professional experience, with a Master of Science in Light and Lighting from the Bartlett School of Graduate Studies. She joined SEAM in 2014 and leads the production and delivery of SEAM's work throughout Asia and internationally. She first graduated in interior architecture from Chulalongkorn University in Bangkok, and also worked for four years with Light Ltd in Thailand.

With an insatiable appetite for the diverse cultural offerings of international travel, Aticha’s explorative nature widens her awareness and sharpens her discernment of lifestyle trends, fashion, and the visual arts, forming the framework for her design approach.

As a SEAM senior designer and project manager, Aticha’s design sensitivity is measured carefully against the realities of project delivery, with a desire to create memorable places, offering an invaluable design input to the team. Aticha is based in Thailand, and leads our Bangkok Studio.

Revan Li

Senior Designer / Visualiser

Originally from Beijing, Revan is a graduate of the Central St Martin’s architectural department – part of University of the Arts London (UAL). He joined SEAM in 2017 as a Part I architect and junior designer, to hone his skills in architecture and lighting design, applying his interest in representation and his sensitivity to how light and shadow affect our built environment.

With a background in architecture and a strong foundation in digital visualisation, he applies concept design as a narrative tool, shaping atmosphere and experience through composition and spatial analysis. His expertise in representation—ranging from digital renderings to physical mock-ups—enables him to explore and communicate lighting concepts with clarity and impact.

Beyond design development, his experience in implementation and execution has deepened his awareness of how light interacts with materials and space. This feedback loop between conceptual exploration and on-site execution continuously refines his approach, ensuring that his designs are visually compelling and technically sound.

Revan has contributed to numerous award-winning projects and competition entries at SEAM, leveraging his skills in visualisation and lighting design to maintain a high level of conceptual integrity from inception to realisation.

Nutjira Smidasutanun

Senior Lighting Designer

Nutjira (Koi) Smidasutanun is an architect and lighting designer with extensive international experience in the design and execution of hospitality and lifestyle projects across Asia. She holds a Master of Architecture, specialising in daylighting and sustainable design, and has a strong focus on the integration of lighting design within architectural projects. Koi completed her undergraduate studies in Architecture in Bangkok, before gaining four years of professional experience with Light Ltd in Thailand. She further refined her expertise as a Senior Lighting Designer at Sirius Lighting Office Ltd, working in both Hong Kong and Tokyo for three years.

Koi joined SEAM in 2016 as a part-time team member during the construction phase of several projects in Thailand, includng the iconic MahaNakhon Tower and Ritz Carlton Residences.

With a deep appreciation for global cultures and an avid interest in travel, Koi draws on her broad cultural exposure to inform her design philosophy. This diverse perspective shapes her approach to creating innovative and impactful designs.

Julia Cano

Senior Architect / Project Manager

Julia Cano is an award winning international architectural designer from Medallin, Colombia. She received her Master of Architecture at the Design Research Laboratory – AA Architectural Association in London following the completion of her Bachelor of Architecture degree from Universidad Pontivica Bolivariana. She joined SEAM in April 2022 following her tenure as an Associate at Hassell in Sydney, Australia. Prior to Hassel, Julia worked as a Project Lead at Heatherwick Studio on the new Google Headquarters in London. As an Associate at ACME, she was the lead designer and project architect for the Victoria Gate Development in Leeds, UK for Hammerson Plc.

She has extensive experience on large-scale complex masterplans, cultural projects and leisure led developments across the globe with a keen interest in parametric design, fashion design and lighting technologies.

Luyao Luo

Lighting Designer / Part II Architect / BIM Coordinator

Luyao is an architectural designer and researcher who explores the intersections of design, technology, philosophy, media, and culture. He is dedicated to discovering ways of living together within the current day and the future, through which we are able to meet challenges from political, social, economic, and ecological crises collectively. In order to do this, by focusing on the multi-scalar questions that emerge at the crossroads of architecture, urban design, and planning, Luyao seeks to rethink the roles that various architectural typologies play in responding to these critical issues. Through typological analysis of historical case studies, he aims to develop profound arguments that contribute to new architectural practices.

Luyao joined SEAM in December 2024 following his role as a Part 2 Architect at Farshid Moussavi Architecture (FMA), where he participated in many projects of a variety of types in different countries across Europe, Mid East, and Asia. Prior to FMA, he participated in projects of different scopes from master planning to landscape design, from architectural design to furniture and product design when he work with Field Research Office (FRO) as Junior Architect and Laboratory of Creative Design.